Hackaton: Winner of Open Innovation Challenge

01 CONTEXT

Destination Kalmar asked teams to rethink how visitors could discover more of the city through a digital experience.

02 INSIGHT

Visitors rarely need more information. They need a reason to act now, and a simple way to turn curiosity into movement.

03 IDEA & RATIONALE

Kalmar GO turns local engagement into measurable environmental impact, so every action people take in the city shows a visible result.

04 PRODUCTION

Our team shaped the concept, user journey, value proposition and final pitch under competition conditions.

05 RESULT & LEARNINGS

The concept won first place. The work reinforced how a focused behavioural insight can align visitor value with destination goals.