On Pointigo: Marketing a digital project management tool

01 CONTEXT

A B2B software company needed to turn its platform into a clear commercial story for busy decision-makers.

02 INSIGHT

The audience cared less about feature lists than the time, uncertainty and manual coordination those features removed.

03 IDEA & RATIONALE

Reframe the product around practical progress: fewer gaps, clearer handovers and better control across every project.

04 PRODUCTION

I built campaign and sales materials, ran lead generation, set up the CRM and helped clients like Skanska, Peab, Riksbyggen and Tyréns implement the tool.

05 RESULT & LEARNINGS

The role connected brand, demand and sales operations. Good B2B communication starts with the buyer's working day, not the product dashboard.